Comments from Clients

Your work with us led to our best year ever. Weíve got double digit improvements across the board.
   President,
   Performance Products

Maureen's leadership meant that people really worked together.
Plus she got big results.
   President,
   Real Health Laboratories

Maureen's work for my clients and my business has always meant increased sales and profits. I'd hire her again. 
   Charles Curto,
   Tech Coast Equity Group

Your BIG Marketing Tools

Why use guess work to decide how, where and when to market, when there are strategies and tactics that have been proven time and again? With your arsenal of BIG Marketing Tools, you'll learn just which response-building strategies to use when.

So, what are your problem areas? Low returns? Sluggish CRM? Poor or few leads? Online or offline sales sinking? If you answered "yes" or "maybe" to any of these, you have untapped opportunities.

With our help, you'll accelerate your marketing fast, because we'll examine your problems and recommend several potential solutions before you invest. You can select from a full range of marketing tools, from a consultation to a full campaign and implementation. You can even choose to have us work with your staff to train and coach them to implement new programs or fine tune existing ones.

Marketing Services and Tools Include:

• Strategic planning
• Full direct marketing integrated campaigns
• Project planning
• Email
• Direct mail
• Web sites
• Personalized landing pages
• CRM programs
• Catalogs
• Ecommerce sites
• Online marketing
• Offline marketing
• Small business consulting for internet marketing
• Customized creative strategies
• Database modeling
• Integration with your sales contact or CRM system
• White papers
• Telemarketing/call center training

SUCCESS STORY
How a B2B Marketer Expanded into a New Market with Minimum Investment

When we came to this business marketer, the company had recently targeted a vertical market using integrated marketing tools including a web site and catalog - but initial results were far below breakeven.

They were stymied, because the marketing strategies for the campaign were the best the in-house team could create; internal analysis of the campaign left them no place to go on their own except to abandon this vertical market.

After we were brought in, we took a deeper look at the historical results, brought in effective database marketing and repositioned the product line. Our new strategies and tactics to increase online and offline response rates included:

1. Refining database segmentation, and
2. Developing copy, graphics and other creative elements which spoke to and got the attention of the target market

Results: Double Digit Improvements

For an investment of less than 10% of the fixed costs of the earlier effort, the new campaign produced double-digit improvements. The marketer expanded to a full launch immediately. The collaboration of our resources with the client's staff members resulted in BIG results and a new profit center for the client.

How could your marketing programs benefit from strategic targeting and high-impact creative?

SUCCESS STORY
Consumer Marketer Improves Annual Sales by 27%

When we were bought in, this consumer marketer was targeting multiple-niches with catalogs, post cards, email and an ecommerce site.

We immediately identified that the problem was the lack of a cohesive analytical and marketing forecasting system which took customer database segmentation into account. Money was being left on the table and unneeded customer contact meant over spending on marketing.

In short, the bottom line was suffering because of lack of detailed analysis and integrated campaign planning.

We built a fully integrated customer/prospect contact and promotion plan as well as a marketing forecasting system. With our oversight, the client implemented the new promotional tools while we trained their staff to maintain them. The full forecasting system was built from scratch with no incremental hardware or software expenses.

Results: 27% Improvement

For a modest investment, the client's first year in using the new system resulted in a 27% improvement in bottom line, and their best year ever.

What would integration of your marketing programs do for you?